April 29, 2026

Idaho Secretary of State Launches “The Primaries are Coming” Ad Campaign to Promote Voter Engagement Ahead of May Primary Election

(Boise, Idaho) – Secretary of State Phil McGrane announced the launch of a fun and engaging ad campaign promoting voter participation in the upcoming May primary election, with a nod to America’s 250th birthday this year. The “Vote Idaho” ad campaign aims to educate voters throughout Idaho and remind Idahoans to vote.

The ad campaign will be featured on a variety of media — including television, radio, social media, and digital platforms — to reach voters of all ages and backgrounds across the state. The revolutionary theme of the spots commemorates America’s upcoming 250th birthday on July 4, 2026, featuring Paul Revere astride a horse, reminding Idaho that the primaries are coming!

The ad series can be viewed on VoteIdaho.gov and our official YouTube channel.

Idaho Secretary of State Phil McGrane commented, “We’re excited to engage with voters with this fun and informative campaign. The goal of this campaign is to encourage more people to vote and make their voices heard in the upcoming election. Visit VoteIdaho.gov to request an absentee, find your polling place, and register to vote.”

In addition to launching the Vote Idaho campaign, the Secretary of State’s Office would like to remind Idaho residents of several important upcoming deadlines related to the May primary election:

May 8th: The deadline for pre-registration online. Idaho residents can register to vote at VoteIdaho.gov. Following this deadline, voters may register to vote at the polls.

May 8th: Deadline to request an absentee ballot for the primary election. Voters who wish to vote absentee must submit an absentee ballot request by this date. Voters may request an absentee ballot online at VoteIdaho.gov.

April 27th – May 15th: Early voting period for the primary election. Early voting allows voters to cast their ballots in person before Election Day. Visit https://voteidaho.gov/Idaho-primary-election/ to find out if and when early voting is available in your county.

May 19th: Election Day for the primary election. Voters will have the opportunity to cast their ballots at their designated polling places. Visit VoteIdaho.gov to find your polling location.

For more information about voter registration, absentee ballots, polling locations, and other election-related inquiries, please visit VoteIdaho.gov or contact the Secretary of State’s Office at [email protected] or 208-334-2300.

About Phil McGrane

Phil McGrane was elected Idaho’s twenty-eighth Secretary of State and took office on January 2, 2023. McGrane served as elected Clerk of Ada County from 2019-2022. McGrane holds a bachelor’s degree in philosophy, a juris doctorate, and a Master of Public Administration. As a fourth-generation Idahoan, Phil has dedicated his career to making elections in the state of Idaho accessible, secure and transparent.